Connecting Cultures| Nurturing Crafts | Ethically Handcrafted
Label in Focus

The Founders

Brainchild of Riya Gupta, a graduate from the London College of Fashion. She wanted to create a brand that women love wearing that was comfortable yet of the finest quality. Rigu was born with the aim to provide transformative clothes by incorporating eccentric yet minimal and thoughful detailing.

Crafted in New Delhi, India

Meet the Makers

The brand has its own inbouse dyers who are masters at the art of shibori and hand tie and dye techniques. The weavers and embroiderers the brand works with are from the state of Uttar Pradesh in India, who are paid per piece based on the number of hours they spend creating a fabric.

The Process

As a slow fashion brand, there is no inventory but instead the model is on-demand production. The brand uses a unique technique of hand weaving tape to create a woven fabric look. All the garment and embroidery waste is used as trims to finish the clothes. Each piece is made with a lot of love and care. The brand is involved in the fabric purchasing process and onwards every step along the way.


  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

Plastic Free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

Natural Dyes

No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.

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