It was about our heritage
I started Loom & Things with my Mom on our family’s farm, with one loom and a stubborn idea: that craft this old deserves to be preserved - Guni Brar (Founder)
Growing up around looms
Loom & Things is led by Guni Brar, who spent fifteen years in tech and finance across the world before coming home to the craft she grew up around. She runs design, sales, and partnerships from London, and spends much of the year back in India with the artisans. Her mother, Anupinder Brar, is our chief weave designer and runs the weaving centre on the ground. She is over seventy, and so excited by the prospect of unravelling and recreating old complex weaves that she often forgets to eat.
Together, with our growing community of women, we are on a mission to revive and preserve Punjabi craft — and to make sure the women who carry it forward earn a real, dignified living from it.
Who This is For
What started as a side project became a calling. We trained more weavers, set up more looms, expanded our unit and began shipping pieces across the world.
This is for the artist in you who seeks unique long-lasting pieces and isn't driven by trends. If that's you, you'll feel at home here. If you're looking for fast-fashion prices, bad energy, or a fear of colour — you might want to stop in anyway. We're known to change minds.
“I want every piece to feel like home.”— Anupinder Brar (Co-Founder)
On the farm
Bringing more crafts back to life.
The next chapter is about infusing more crafts and colour into our core handloom textile whilst reviving more dying crafts — and giving the artisans behind them the recognition they deserve.
Wear something with a story.
Each piece is woven by an artisan I work with daily. I hope you’ll love yours.