Made on our family farm. Worn anywhere.
Loom & Things is a London-and-India atelier reviving the handloom textiles of Punjab — designed and conceived in-house, woven by in-house artisans, one loom at a time.
Slow craft, in a fast world.
Punjab is not just a state in the north of India. It is a living thing — green-yellow farms abundant in cotton and wool, vibrant weaves, and songs for every occasion. We grew up inside that rhythm. Loom & Things exists to keep it alive.
We call what we do farm-to-closet — stories of craft, culture, and heritage turned into clothing you can actually live in. Humble beginnings on a family farm, now stocked in Italy, France, and the UK, with our own store on Islington Green in London.
The brand began in 2021 with a quiet realisation. The handloom Khes and phulkaris that filled our childhood — the everyday fabrics, the ones grandmothers folded into dowries — had vanished from the homes around us. The skilled weavers in our ancestral village had lost their income to the mills decades ago. The looms had gone silent.
So we started one. One weaver. One loom. One blanket at a time.
Today, that single loom has grown into a fully operational weaving centre on our family farm in Talwandi Sabo, Punjab — built from scratch, by us, on land that has been in our family for generations.
What slow craft looks like
Made to last decades.
We have since extended our circle to master artisans across India: block printers and bandhani specialists in Kutch, kantha embroiderers, Suzani makers, hand-dyers and nomadic embroiderers. Each piece in our collection is designed and conceived in-house.
What we make is small in volume and slow in the making — but every piece carries the hands, the hours, and the heritage of the women who made it. Natural fibres. Zero deadstock — we only weave what we sell. Each jacket is built to be worn for decades and passed down.
“We don’t make clothes. We make heirlooms.”— Guni Brar - Founder
Behind the loom
“The quality and craftsmanship are unmatched. I’ve had compliments every time I’ve worn it.”Sarah K. · London · Verified buyer
Wearable art, made by hand
Every piece is one of a kind. When it’s gone, it’s gone.