Label Pozruh is the brainchild of Aiman Sabri and was founded in 2019. With a Master’s degree from London college of Fashion, Aiman has since spent a lot of time researching and studying the aspects of sustainable practices in the fashion industry. With the growing interest in Eco fashion and as a designer; Aiman wanted to use ‘The power of fashion to make Eco cool’ and encourage people to shop with a conscience. Thus, Pozruh was launched. Label Pozruh was selected as a finalist at the Circular Design challenge award at Lakme Fashion Week India 2019 and it has rapidly grown ever since.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.