From a single cotton boll to your wardrobe — every step is touched by a human hand.

From cotton boll to finished jacket

1. 01

   Grown and sourced from independent farms — including our own

   Our weaving centre sits on our family farm in Punjab. We use 100% independent-farm cotton and ethically sourced wool — no giant mill chains, no synthetic blends. The fibre arrives raw, the way our grandmothers received it. Every step that follows happens in-house, on land we know.

2. 02

   Hand-spun in our weaving centre

   The yarn is hand-spun on charkhas (old traditional spinning wheels) by women in Talwandi Sabo. Spinning by hand gives the fabric its softness, its slight irregularity, its character. Two yards from two different days will never feel exactly alike — and that is the point.

3. 03

   Hand-dyed in small batches

   Colours are mixed and dyed by hand — always in small batches, so we can adjust, correct, and stay close to the cloth. For collections beyond Khes, we collaborate with master artisans specialising in hand-block printing, bandhani, kantha embroidery, and Suzani — each technique carried from the region where it was born.

4. 04

   Handwoven on traditional wooden looms

   Every metre is woven on manually operated looms — no electricity, no automation. The wooden looms interact with the fibres differently, creating a unique slub-like texture impossible to replicate by machine.

5. 05

   Tailored with structured modern cuts

   Each piece is designed and cut in-house at our production unit in New Delhi where we blend the heritage weave with clean, contemporary tailoring — so the cloth looks at home in London or New York as much as it does in a Punjabi courtyard.

6. 06

   Finished with zero waste

   We use dead-stock and vintage materials wherever we can, and follow a zero-waste policy through production. Off-cuts become smaller goods. Nothing leaves the workshop as garbage.