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Label in Focus

Johargram

Johargram intends to promote the indigenous textiles, art and crafts of the Jharkhand region of India. The brand works directly with weavers of specific communities to provide them with a steady flow of income and ensure fair and respectable wages.
Introducing

The Founders

Founded by Ashish Satyavrat Sahu, Johargram was conceptualised with the aim of uplifting the lifestyle and livelihood of the traditional Jharkhand weavers, going local and bringing the traditional Jharkhand crafts and textiles into mainstream fashion. Ashish found entire weaver communities of Jharkhand in dire need of employment through design intervention. His passion for handloom and design led him to a unique idea of uplifting local crafts through a streetweart label so as to make it more mainstream. Johargram has done just that. Labelled as one of the top sustainable brands to watch out for by Vogue India, this people and process friendly brand is only just getting started.

Crafted in Jharkhand, India

Meet the Makers

The Brand is currently working with the Mehar Community of Weavers of Simdega, and Latehar bunkar community in Jharkhand. They continue to seek out more indigenous weaver communities from the region to provide them with sustainable employment opportunities so they may take up the nearly lost weaving techniques again.

The Process

The brand works directly with the weaver communities at the yarn sourcing stage itself to provide inputs to tweak the weaves while maintaining the integrity of the technique intact. They weaver community is at the forefront for the brand as is documented across their social platforms and brand messaging.

Standards

Johargram was born with the idea of providing fair emplyment opportunities to the traditional artisan communities of Jharkhand, India.
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

Traceable

From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.

Reduced Carbon

Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.

Community Focused

Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.

Plastic Free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

100% Hand Crafted

All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.

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