Founded by Ashish Satyavrat Sahu, Johargram was conceptualised with the aim of uplifting the lifestyle and livelihood of the traditional Jharkhand weavers, going local and bringing the traditional Jharkhand crafts and textiles into mainstream fashion. Ashish found entire weaver communities of Jharkhand in dire need of employment through design intervention. His passion for handloom and design led him to a unique idea of uplifting local crafts through a streetweart label so as to make it more mainstream. Johargram has done just that. Labelled as one of the top sustainable brands to watch out for by Vogue India, this people and process friendly brand is only just getting started.
From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.