Founded by Bhaavya Goenka, IROIRO focuses on zero waste designs and pattern making techniques. A graduate in craft design with a specialization in textiles from the Indian Institute Of Crafts And Design, Bhaavya's training covered an deep understanding of design intervention in traditional Indian crafts.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
