Khara kapas is the brainchild of Shilpi Yadav, the founder and design head for the brand. The idea behind the brand was borne with the aim of introducing the versality of cotton to the world. She had realised that cotton was not easily accessible throughout the world whilst it remained wildy grown and was present everywhere as a local fabric. As she grew up to pursue design and fashion she knew that she wanted to introduce the versatility of cotton through her brand to the world. During her further studies in states, she realised how cotton, being a staple crop and a local fabric worn across India. Khara Kapas is a medium of expression of her thoughts and creativity. Hence the name KHARA (PURE in Hindi ) KAPAS (COTTON in Hindi).
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.