Story
Ayurituals
Āyurituals is a lifestyle brand that represents the rituals of life, fusing western minimalism with India’s ancient wisdom, through the art of adornment. Passionate about craftsmanship, traditional techniques, ethical production, quality materials, ancient rituals and wisdom, the brand was founded in 2020 by artist and visual storyteller, Kiran Tak. It works with a social enterprise that works with and empowers marginalised and underprivileged artisan communities in Jaipur, India, by providing them with sustainable growth opportunities and at the same time ensuring environmental sustainability.
