Story
Pozruh
Pozruh is a fashion label with a positive green approach. Pozruh means a True Soul in Kashmiri. The brand brings you a collection of effortlessly cool sustainable fashion, using natural organic fabrics such as Hemp, handloom Khadi and up-cycle techniques. At Pozruh, the design process is centred around creating handmade, handcrafted products that are socially conscious, environmentally conscious and ethical.
