Label in Focus

Saphed

Saphed aims to revive a romance with linen, one of the oldest fabrics known to man. Made from 100% Euro Flax, the brand celebrates the renewal of local craftsmanship and sustainability through its collections. 
Introducing

The Founders

Shirin Salwan, founder of Saphed, thought of pure linen as an ideal material for a tropical country like India. She wanted to establish a homegrown 100% linen home brand as it is one of the most sustainable and eco-friendly natural fibres for a healthier living.

Crafted in Vapi, Coimbatore and Bhagalpur, India

Meet the Makers

The makers are skilled karigars in various parts of India like Vapi, Coimbatore and Bhagalpur. They are paid fair wages as per the government mandate.

The Process

The process can take upto 2-3 months to create a product. It starts with ideating, and designing a range of products. The flax yarns are then woven, dyed and finished. During the finishing stage, each product goes through multiple rounds of quality check before it is packaged and shipped to the customer.

Standards

The brand used 100% euro flac plant that can be grown in almost all soils requiring very little fertilisers. Almost all of the flax plant can be used, and with the demand for flax seeds and oils increasing in the health food industry, there is very little to no wastage of the plants. In addition, being a natural fibre it's also biodegradable.
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

Traceable

From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.

Reduced Carbon

Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.

Plastic Free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

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