Peoli is an apparel brand built on the principles of sustainable living through sourcing organic raw material, honouring indigenous skills and creating livelihoods for artisans in the Kumaon region of Uttarakhand. Peoli builds handcrafted products for customers with discerning taste who value the unique appearance, organic origins and premium craftsmanship in the brand’s work.
The National Institute of Design graduates, the founders of Peoli worked on the North East Textile Documentation Project in Nagaland carefully documenting the weaving, natural dyes, jewellery and language of many distinct Naga tribes. This helped them build an extensive knowledge of textiles and enhanced their experience in Visual Ethnography. This intensive study also encouraged them to understand the potential of artisans and natural resources of Uttarakhand – suffering from a dwindling population due to migration and rapid depletion of local skills. Peoli was born out of the intent to fight this using textile design expertise and understanding of the indigenous skills.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.
No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.
Peoli is an apparel brand built on the principles of sustainable living through sourcing organic raw material, honouring indigenous skills and creating livelihoods for artisans in the Kumaon region of Uttarakhand. Peoli builds handcrafted products for customers with discerning taste who value the unique appearance, organic origins and premium craftsmanship in the brand’s work.
