Mishé was founded by the mother-daughter duo of Minakshi and Bhumika Ahluwalia in 2018. Bhumika studied design at Parsons School of Design, New York where she was introduced to sustainability, while her mother, Minakshi, always had a keen eye for design and fabrics. The duo draws their inspiration from local crafts and skills they discover on their travels across India.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
