Lotus Veda was conceptualised by Chetan Daruka, born into a family of textile entrepreneurs. While exploring the brands identify, Chetan travelled across various artisan clusters such as Chanderi, Maheshwar, Varanasi and Murshidabad to name a few. With no formal education in design or craft, Chetan learnt everything he knows from the craftsmen themselves. The most magical aspect of the brand, he says is the extraordinary chemistry involved in the multiple textiles used in making a single product.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
No toxic or chemical dyes are used, resulting in products that are good for your skin and for the planet.
