Loom And Things Studio is run by artisans themselves while being facililated by the mother daughter duo who hail from a small village in Punjab, North India. Mrs Brar has been working with the local women from the villages in the region to revive the indigenous weaving and embroidery craft. The vision soon expanded to support indigenous crafts from across India by providing a bespoke platform to showcase and market them. The duo works directly with artisans and NGO's to reach the real makers.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.