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Label in Focus
Introducing

The Founders

Asia Kvačova, based in Sri Lanka, first discovered her love for fashion and art through running her family art gallery and concept store. For over 15 years, Asia has been sourcing unique products from all over the world, particularly in Asia, a journey that has led her to develop a fundamental appreciation for beautiful objects. On a mission to motivate purpose-driven consumption, Asia founded L’ete Indien, an upcycling brand that celebrates the iconic history of the Sari, whilst exploring innovative techniques that embrace sustainable production practices. The name, which translates to Indian Summer, pays homage to Asia’s French heritage.

Crafted in India & Sri Lanka

Meet the Makers

Working together with a family of tailors in Rajasthan, a state in Northern India, the brand collaborates with the mother, father and their two daughters to breathe new life into preloved Saris. The brand works with only the 1 such family and they intend to keep it that way.

The Process

The process is slow and cannot be rushed. A small collection of 20 pieces can take 3-5 weeks to make resulting in one of kind unique pieces. The saris are sourced from all over India before they are checked for quality and unique charaterics. Even the most damaged saris are somehow used in the design through innovative pattern cutting and dress design.

Standards

Working under a strict no waste policy L’ete Indien is determined to make use of every centimetre of its sourced material. One upcycled dress will use between five to seven metres of fabric, with any remaining material incorporated into the making of their signature Tulsi Kimonos. Asia is transparent about the unique aesthetic that comes hand in hand with upcycling production practices.
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

100% Hand Crafted

All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.

Traceable

From seed to stitch, products that can be traced down to the source of the raw materials, at every step in the supply chain.

Reduced Carbon

Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.

Community Focused

Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.

Plastic Free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

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