Label in Focus

Lafaani

The brand incorporates sustainability in every aspect of their production, consumption, and even post-consumption processes. All their clothing is designed with the slow clothing philosophy to maximise functionality and prolonged use.

Introducing

The Founders

Endless chai conversations that would take place between two friends, Drishti and Rashmick, in the tiny tea shop opposite their university gates, led to the birth of Lafaani. They both have a strong passion for Indian crafts & textiles and wanted to imagine a world where fashion and sustainability aren't oxymorons. So, following a master’s degree in sustainability, Drishti began a three-year long journey to experience and understand the elemental truth of fashion, its process & supply chains, the business behind it and of course, the environmental & social impact of it all. She was joined by Rashmick that led to the creation of Lafaani.

Crafted in New Delhi, India

Meet the Makers

The brand partners with homegrown craft-based organizations to procure our fabric. Through an extensive vetting process, we ensure to procure fabrics that are ethically produced, hand/Ambar Charkha spun, handwoven and naturally dyed.

The Process

Since textiles form the backbone of the brand, the process of sourcing the fabric from the yarn to the natural dyeing stage can take up to 2 months. The yarns are either hand spun or Ambar Charkha spun, which is then woven on traditional looms into fabrics. The fabrics are then dyed in small batches in a process that is entirely handcrafted. During this time, the brand works closely with the artisans to create fabrics that are of the highest standard.

Standards

Lafaani recognizes the importance of sustainability and hence, creates garments that are made keeping functionality, durability and longevity in mind. The design philosophy revolves around 4 main pillars; Do more with less, design for logevity, embrace the second life movement and invest in craft collaborations. The clothing is crafted in 100% cotton fibres and natural materials making the garment 100% biodegradable, thus allowing it to complete its joourney.
  • F Fair
  • I Indigenous
  • V Vegan
  • O Organic
  • R Regenerative
  • R Refashioned

Going the Extra Mile

Reduced Carbon

Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.

Community Focused

Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.

100% Hand Crafted

All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.

Plastic Free Packaging

All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.

Support Artisans
Use Code CONSCIOUS10 to receive 10% off your first purchase and sign up to get exclusive insight into new unique artisan made collections.

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