Endless chai conversations that would take place between two friends, Drishti and Rashmick, in the tiny tea shop opposite their university gates, led to the birth of Lafaani. They both have a strong passion for Indian crafts & textiles and wanted to imagine a world where fashion and sustainability aren't oxymorons. So, following a master’s degree in sustainability, Drishti began a three-year long journey to experience and understand the elemental truth of fashion, its process & supply chains, the business behind it and of course, the environmental & social impact of it all. She was joined by Rashmick that led to the creation of Lafaani.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
The brand incorporates sustainability in every aspect of their production, consumption, and even post-consumption processes. All their clothing is designed with the slow clothing philosophy to maximise functionality and prolonged use.