Shaila Khubchandani graduated from Istituti Callegari and launched Crow in 2011. She believes in creating fashion and luxury in line with sustainability, something she does by ensuring the use of organic cotton in her collection, which is beneficial to both the environment and the livelihood of farmers. Harbouring the community and natural resources has been one of the core values that runs through each step of the collection’s lifecycle.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All steps involved in creating the final product are done by hand. Utilising skills of artisans involved, makes each piece, one of a kind.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.