Core by JSI is an initiative by creative director Sayesha Sachdev, a graduate from Central Saint Martins where she studied fashion communication. Being raised in the industry made her realise how wasteful and unethical the truth behind fashion really was. It led to the conceptualisation of CORE. What started as a passion project with the aim to change the narrative, soon turned into a business. Sayesha is now involved in every decision and knows all her suppliers and artisans personally. In our conversation with her, she highlighted her vision to make sustainable fashion accessible to more people through creative use of fabrics and designs.
Improving livelihoods of marginalised communities who have suffered the most with the advent of fast fashion, either through artisanal collaborations or simply giving enough back.
All packaging is plastic free or biodegradable. Opting for alternative packaging also implies higher costs for these brands.
Low or minimal use of power, hence reducing their carbon emissions. These brands have opted for slower yet more expensive greener methods of production.